Commercial Art & Advertising Design
- Middle Bucks Institute of Technology
- Overview
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Arts & Communication Career Pathway
COMMERCIAL ART & ADVERTISING DESIGN
Instructor: Long-Term Substitute Wendy Stasolla
Bradley Rosenau
CIP Code: 50.0402
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What is it?
This visual arts program is designed to equip dedicated art students with the skills to effectively convey ideas and information to engage and influence both business and consumer audiences through the creation of graphic and illustrative content for various forms of media, be it in print or digital formats. Employing a project-oriented methodology, students acquire practical experience by simulating real-world scenarios, thereby fostering a comprehensive appreciation of the diverse career opportunities within the field of visual design.
What will I do?
Illustration by working in a variety of media, including pencils, inks, markers, watercolors and acrylics. Students will practice different techniques in both black and white and color. Photoshop, Illustrator, and InDesign are all used in assignments emphasizing the use of the computer to draw and design. It is essential for today’s commercial artists to be able to create and manipulate digital images to industry standards. Students learn Advertising Design elements & principles of visual design and composition that are incorporated in any piece of commercial or fine art.
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COLLEGE ADVANCED CREDITS
Delaware Valley University
Bucks County Community College
Harrisburg University of Science & Technology
Pennsylvania College of Art & Design
Students Occupationally and Academically Ready (SOAR)
National College Credit Recommendation Service (NCCRS)
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PROGRAM RECOMMENDATIONS
Basic computer skills
Color perception
Creative/artistic ability
Knowledge of geometric concepts and spatial relationships
Mathematics fundamentals, including linear measurements
Read and interpret technical material at grade level
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AVAILABLE INDUSTRY CERTIFICATIONS
Adobe Certified Associate Illustrator
Adobe Certified Associate InDesign
Adobe Certified Associate Photoshop
Adobe Certified Associate After Effects