Commercial Art & Advertising Design
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- Middle Bucks Institute of Technology
- Overview
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Arts & Communication Career Pathway
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What is it?
This visual arts program is designed to equip dedicated
art students with the skills to effectively convey ideas and
information to engage and influence both business and
consumer audiences through the creation of graphic and
illustrative content for various forms of media, be it in
print or digital formats. Employing a project-oriented
methodology, students acquire practical experience by
simulating real-world scenarios, thereby fostering a
comprehensive appreciation of the diverse career
opportunities within the field of visual design.What will I do?
Students learn Drawing & Illustration using various media
like pencils, inks, markers, watercolors, and acrylics,
practicing techniques in black & white and color. They use
Photoshop, Illustrator, and InDesign for digital design,
developing essential skills to meet industry standards.
Additionally, students explore Advertising Design,
mastering visual design elements and principles vital for
commercial and fine art.
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CAREER PATHWAYS
Desktop Publishing
Illustrator
Graphic Designer
Animator
Sign Maker
Photographer’s Assistant
Industrial Designer
Web Page Designer
Typographer
Advertising Artist
Print Shop Assistant
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COLLEGE ADVANCED CREDITS
Delaware Valley University
Bucks County Community College
Harrisburg University of Science & Technology
Pennsylvania College of Art & Design
Students Occupationally and Academically Ready (SOAR)
National College Credit Recommendation Service (NCCRS)
AVAILABLE INDUSTRY CERTIFICATIONS
Adobe Certified Associate Illustrator
Adobe Certified Associate InDesign
Adobe Certified Associate Photoshop
Adobe Certified Associate After Effects
PROGRAM RECOMMENDATIONS
Basic computer skills
Color perception
Creative/artistic ability
Knowledge of geometric concepts and spatial relationships
Mathematics fundamentals, including linear measurements
Read and interpret technical material at grade level