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    Arts, A/V Technology & Communications Career Cluster

    COMMERCIAL ART & ADVERTISING DESIGN

    Instructor: Bradley Rosenau

    CIP Code: 50.0402

      

     
     
     
     
     
     
     

     

    This program in the visual arts prepares serious art students in how to use artistic techniques to visually communicate ideas and information to business and consumer audiences using graphics and illustrations for print, web, and video media.  The structure of the class simulates a professional graphic design studio.  The course will develop an art student’s skill and knowledge in the foundations of commercial art and allow them to explore, in depth, a wide variety of art techniques and processes in both traditional and state-of-the-art simulations including: hand drawing and illustration, color theory and application, digital imaging and digital file management, design layout and production, typography, digital photography, silk screen printing techniques, safety and the professional preparation of both traditional and electronic portfolios for the workforce or college.  Software applications include the Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, After Effects, and Fireworks.  This program provides an excellent foundation of technical knowledge for a post-secondary art college and/or direct employment.

     

    AVAILABLE INDUSTRY CERTIFICATIONS

    Adobe Certified Associate-Visual Communication

     

    COLLEGE ADVANCED CREDITS

    Art Institute of Pittsburgh

    Bucks County Community College

    Hussian School of Art

    Pennsylvania College of Technology

     

    PROGRAM RECOMMENDATIONS

    Basic computer skills

    Color perception

    Creative/artistic ability

    Knowledge of geometric concepts and spatial relationships

    Mathematics fundamentals, including linear measurements

    Read and interpret technical material at grade level

     

    PROGRAM REQUIREMENTS/ESTIMATED COSTS

    Art supply kit (approximately $20)

    Portfolio (approximately $40)

    Textbook at each grade level (approximately $30)

     
    ART Career Wheel