• Arts & Communication Career Pathway

    COMMERCIAL ART & ADVERTISING DESIGN

    Instructor: Bradley Rosenau

    CIP Code: 50.0402

  • What is it?

    This visual arts program is designed to equip dedicated
    art students with the skills to effectively convey ideas and
    information to engage and influence both business and
    consumer audiences through the creation of graphic and
    illustrative content for various forms of media, be it in
    print or digital formats. Employing a project-oriented
    methodology, students acquire practical experience by
    simulating real-world scenarios, thereby fostering a
    comprehensive appreciation of the diverse career
    opportunities within the field of visual design.

     

    What will I do?

    Students learn Drawing & Illustration using various media
    like pencils, inks, markers, watercolors, and acrylics,
    practicing techniques in black & white and color. They use
    Photoshop, Illustrator, and InDesign for digital design,
    developing essential skills to meet industry standards.
    Additionally, students explore Advertising Design,
    mastering visual design elements and principles vital for
    commercial and fine art.

  • CAREER PATHWAYS

    Desktop Publishing
    Illustrator
    Graphic Designer
    Animator
    Sign Maker
    Photographer’s Assistant
    Industrial Designer
    Web Page Designer
    Typographer
    Advertising Artist
    Print Shop Assistant


  • COLLEGE ADVANCED CREDITS

    Delaware Valley University

    Bucks County Community College

    Harrisburg University of Science & Technology

    Pennsylvania College of Art & Design

    Students Occupationally and Academically Ready (SOAR)

    National College Credit Recommendation Service (NCCRS)


    AVAILABLE INDUSTRY CERTIFICATIONS

    Adobe Certified Associate Illustrator

    Adobe Certified Associate InDesign

    Adobe Certified Associate Photoshop

    Adobe Certified Associate After Effects


    PROGRAM RECOMMENDATIONS

    Basic computer skills

    Color perception

    Creative/artistic ability

    Knowledge of geometric concepts and spatial relationships

    Mathematics fundamentals, including linear measurements

    Read and interpret technical material at grade level

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