• Arts & Communication Career Pathway

    COMMERCIAL ART & ADVERTISING DESIGN

    Instructor: Long-Term Substitute Wendy Stasolla

    Bradley Rosenau

    CIP Code: 50.0402

  • What is it?

     

    This visual arts program is designed to equip dedicated art students with the skills to effectively convey ideas and information to engage and influence both business and consumer audiences through the creation of graphic and illustrative content for various forms of media, be it in print or digital formats. Employing a project-oriented methodology, students acquire practical experience by simulating real-world scenarios, thereby fostering a comprehensive appreciation of the diverse career opportunities within the field of visual design.

     

    What will I do?

    Illustration by working in a variety of media, including pencils, inks, markers, watercolors and acrylics. Students will practice different techniques in both black and white and color.  Photoshop, Illustrator, and InDesign are all used in assignments emphasizing the use of the computer to draw and design. It is essential for today’s commercial artists to be able to create and manipulate digital images to industry standards. Students learn Advertising Design elements & principles of visual design and composition that are incorporated in any piece of commercial or fine art.

  • COLLEGE ADVANCED CREDITS

    Delaware Valley University

    Bucks County Community College

    Harrisburg University of Science & Technology

    Pennsylvania College of Art & Design

    Students Occupationally and Academically Ready (SOAR)

    National College Credit Recommendation Service (NCCRS)

     

     

  • PROGRAM RECOMMENDATIONS

    Basic computer skills

    Color perception

    Creative/artistic ability

    Knowledge of geometric concepts and spatial relationships

    Mathematics fundamentals, including linear measurements

    Read and interpret technical material at grade level

     

  • AVAILABLE INDUSTRY CERTIFICATIONS

    Adobe Certified Associate Illustrator

    Adobe Certified Associate InDesign

    Adobe Certified Associate Photoshop

    Adobe Certified Associate After Effects